"Sheri was the visionary, principal architect, and manager of the project. She accomplished what none before her had been able to do since the program began in 1940.”
- Robert T. Leverett, American Forests Measuring Guidelines Working Group
SharedTEAMS Messaging and Content Specialist (2017 - present) Richmond, VA SharedTEAMS is a non-traditional marketing agency that caters to the needs of small businesses and startups by providing on-demand services. As a content specialist, I work on a range of projects that requires powerful messaging and marketing copy for members. Whether it's building a website from concept to completion or writing monthly newsletters, I'm responsible for creating a brand voice for companies.
Vangie Williams for Congress Communications Director (March - November 2018) Fredericksburg, VA
Vangie Williams was the Democratic candidate for the 1st Congressional District in Virginia. As the campaign's communications director, I developed the overall communication strategy and executed programs to deliver communications objectives for the campaign. This included managing a team responsible for all interactions with the media and public through traditional, digital and social media.
COLLECTIVE POSITION Communications Consultant (2016) Melbourne, Australia Collective Position is a boutique agency that specializes in government and stakeholder relations. In my advisory role, I managed junior staff members, designed advocacy campaigns and implemented communications strategies for local government alliances and peak body organizations. It is here where I learned how to conduct stakeholder mapping and advance public policy.
AMERICAN FORESTS Communications and Marketing Senior Manager (2012-2014) Washington, D.C.
American Forests is the oldest national nonprofit conservation organization that works to protect and restore forests. I committed seven years to this organization after I graduated from Penn State; starting at the front desk as the office manager and working my way up to a communications and marketing senior manager. I loved the work I was producing in the communications department and saw how much I thrived in that space that I decided to pursue this career full time. From environmental education and program management to maintaining the website and speaking at events, I acquired many skills during my time at American Forests.
Program Coordinator of National Big Tree Program (2008 - 2014) I fell in love with the National Big Tree Program and the volunteers who made the program truly special. For six years I was the coordinator of the program, where I managed the work of 50 state coordinators and scores of big tree hunters. I also produced the biannual National Register of Champion Trees and oversaw its design. If you want to learn about the competitive nature of big tree hunting, I have plenty of entertaining stories to share.
Managing Technical and Design Editor (2012-2014) Working for a small nonprofit taught me to how to wear many hats, including learning how to design and produce content for print and web. The senior team recognized this ability and entrusted me to become the design editor for our award-winning magazine, in addition to using my technical background to verify scientific content.
NOOTANA Volunteer Director of Media/Communications (May 2014 – 2017) Washington, D.C.
LESS MEAT LESS HEAT Volunteer Marketing and Communications Coordinator (November 2015 - March 2016) Melbourne, Australia
2015 Outstanding Student in M.A. Communication and Public Relations Program Southern New Hampshire University, College of Online and Continuing Education
2014 EXCEL Silver Award for Design Excellence [Managing Technical and Design Editor] American Forests, American Forests
2014 Garden Writers Association Silver Award of Achievement for Overall Calendar [Program Coordinator] 2013 National Register of Big Trees Calendar, American Forests and The Davey Tree Expert Company
2014 EXCEL Bronze Award for Feature Story Design [Managing Technical and Design Editor] American Forests, American Forests, Fall 2013, The Long Ride
2013 EXCEL Gold Award for Non-Technical Book [Layout and Design Editor] Urban Forests Case Studies: Challenges, Potential and Success in a Dozen Cities. American Forests 2009 Glamour magazine Eco Hero
M.A. in Communications, Public Relations (2015) Southern New Hampshire University Manchester, NH
B.S. in Earth Sciences, Minor in Earth Systems (2006) The Pennsylvania State University University Park, PA